Case study overview
STL Partners helped Juniper Networks build an insights-led campaign focusing on telco cloud to drive meaningful conversations with telco operators.
Our research involved conducting an extensive interview programme with telco operators globally understand:
- the different approaches telco operators have taken in deploying telco cloud;
- the outcomes that they have achieved thus far with their deployments;
- the challenges they are facing in achieving success in their deployments and KPI targets;
- what needs to change in order for telcos to succeed, particularly with the advent of 5G.
Strategic marketing services pack
Find out how we can help you:
- Develop insights-led marketing
- Position your company as a thought-leader
- Engage with telco decision-makers
With STL Partners, I had total confidence in the process, the expertise and the deliverable: well-crafted, relevant, meaningful insight. I have more work for STL.
Project deliverables
Strategy report
The insights and key findings from the research were synthesised into a co-branded strategy report. Juniper has used this to promote its thought-leadership in the telco cloud domain to customers and prospects.
Infographic
The headline findings from the research were also used to produce a visually compelling infographic. Juniper is distributing this to clients via different marketing channels, to promote the thought-leadership report.
Webinar
STL hosted and facilitated a webinar with Juniper where key research findings were presented. This enabled Juniper to engage directly with interested parties within the telecoms community on the Telco Cloud topic.