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SpaceX has raised a huge amount of capital and explicitly stated an intent to compete with US MNOs. Does it pose a real threat?
Introduction
When it comes to satellite direct-to-device (D2D) services and their impact on telcos, we cannot ignore the elephant in the room. SpaceX, via its mobile broadband and D2D arm Starlink, and its CEO Elon Musk are absolutely central to the future of satellite connectivity, and can arguably shape the entire future of mobile networks and parts of fixed infrastructure as well. It is also central to a range of regulatory and geopolitical debates in the satellite domain.
SpaceX is so pivotal that it deserves its own report.
Its recent significant IPO – even if the share price has at times dropped below its launch value – together with subsequent bond issuance, ongoing work on the Starship mega-rocket, and growing footprint and interest in obtaining its own spectrum, has changed the conversation. Its recently announced Q2 results, with highly scrutinised comments about building terrestrial mobile infrastructure, have amplified it further.
While some of the potential is overhyped – especially orbital data centres and the frankly laughable claimed ‘addressable markets’ which encompass the entire global telecoms industry and much more besides – the reality is that the company and its trillions-of-dollars valuation can still shape the market. It has the financial firepower to make huge acquisitions, build out infrastructure, acquire spectrum and create its own equipment and chips. Its merger with XAI gives it compute resources, and many would be unsurprised if Tesla also gets folded in at some point.
In other words, it is a new powerhouse – but it still faces wariness and obstacles in the D2D sector, both domestically in the US market and internationally. In the US, it is the conventional MNOs which are most keen to limit its scope as a possible direct competitor, while elsewhere in the world the wariness comes more from governments.
The key pivot points for Starlink D2D are:
- Ability to access and use its own spectrum in large enough quantities to create a reasonable ‘space-primary’ broadband service.
- The extent and capabilities of its terrestrial build-out, especially the details on what has been described as a small-cell-based strategy, linked to its broadband dishes. Is that enough, or is more needed/planned?
- Whether it can cut MVNO, spectrum leasing or roaming deals with major MNOs in each country it targets.
- Licensing and authorisation on favourable terms in each country.
- Size of underlying demand for satellite D2D connectivity, willingness to pay, and ability to charge and bill end-user consumers and enterprise/government customers, directly or via wholesale and channel partnerships.
- Acceptable solution(s) to the indoor coverage conundrum for D2D.
- Whether its significant new Starship launch system works and scales well enough to allow it to grow and maintain its D2D constellation, which it will need to meet its goals. Starship is also central to Musk’s sci-fi-style plans for orbital compute, or Moon/Mars settlements, as these will need huge amounts of launch capacity for radiators, shielding, machinery and so on.
In other words, it is clear that Starlink will be one of the key satellite players for supplementary coverage/backup and resilience D2D services in many markets. But it is far less clear whether it can be a strategic rival to mainstream MNOs, given concerted efforts by rivals and policymakers to restrain it. However, if its US terrestrial infrastructure turns out to be significantly ‘deep’, it could signal a pivot point as a disruptive new entrant, mostly separate from its satellite assets.
Table of contents
- Access to its own spectrum
- Starlink as a self-contained mobile platform
- Existing operations and operator relationships
- Generations, capacity claims and 3GPP NTN
- Could Starlink Mobile become satellite-primary?