Discover the best telco data monetisation opportunities, understand the required capabilities, business models and leading industry solutions.
- Discover how to leverage existing telco data or data expertise to underpin new enterprise propositions across a variety of verticals
- Understand the market dynamics and privacy implications of monetising certain data, with a view of the biggest revenue opportunities
- Identify the platforms and capabilities that will be needed to expose this data externally and the ecosystem of partners that can support solutions
Telcos have an abundance of data on their customers and about their networks, which they have been turning into viable enterprise propositions for at least the past decade. Understand how telcos can monetise data they already own or expertise they have built up in five broad use case categories:
- Marketing and advertising segmentation
- Footfall analytics
- Connected car tracking and diagnostics
- Anti-fraud and identity
- IoT sensors
For each use case domain the Data monetisation directory includes
- Use case descriptions and diagrams
- Data required and key ecosystem partners
- Features and components of the use case and target customers
- Commercial model
- Privacy implications
- Case studies of existing deployments
Table of contents:
- Executive Summary
- Introduction
- Marketing and advertising segmentation
- Deutsche Telekom Magenta Advertising Platform
- Docomo dPoint Club
- Airtel Extelify IQ
- Adsquare
- Utiq
- Vodafone India Vi Ads
- MTN Ads
- Footfall analytics
- SoftBank Sakimiru
- Unicom Big data platform
- Unacast
- Telefónica Smart Steps
- Orange Flux Vision
- Vodafone Analytics
- Deutsche Telekom Mobility Data Space
- FR-Alert
- TMForum Virtual Command Centers
- Connected car tracking and diagnostics
- Verizon Connect
- Vodafone Automotive
- Verizon Hum
- Telenor IoT Drive
- Anti-fraud and identity
- PASS digital ID
- Aduna
- Callsign adaptive authentication
- IoT sensor management