Securing the smart home: Lessons from leading telcos
£1,500.00 excl VAT
As connected devices proliferate in the home, telcos are exploring how to leverage their ownership of the gateway, customer trust and network visibility to play a meaningful role in consumer smart home cybersecurity.
Description
Format: PDF file
Pages: 6
Author: Gabija Cepurnaite
Publication date: January 2026
Consumer smart home cybersecurity is emerging as a credible adjacent growth opportunity for telcos, driven by the rapid growth in connected devices and rising awareness of digital risks in the home. Telcos’ ownership of the router or gateway gives them a unique technical position to deliver network-level protection that works across devices and operating systems.
However, operators are taking different routes to market, shaped by their existing strengths, brand positioning and partnerships. Pricing and packaging decisions further influence adoption, engagement and long-term value capture.
In the longer term, many telcos see the evolution of the router into a “smart hub” as a way to build strategic control of the home – but this requires sustained investment and clarity of intent.
Our insight covers the following key points:
- Telcos are well-positioned – but must choose their route carefully
- Go-to-market execution: Pricing shapes uptake and perceived value
- Looking ahead: The strategic opportunity of the smart hub
- Recommendations
Technologies and industry terms referenced include: Connected Home, Cybersecurity, freemium model, home router, Innovation, premium model, pricing stragey, Revenue growth, Smart Home, Strategy, Telco
