As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams. This playbook is a deep dive into digital service telcos can offer in the gaming space.
This is the first in our series of consumer digital services playbooks, first published in February 2023 and updated in September 2023. We will address a different digital service area each time, explaining the real opportunities for telcos, and focusing on the key factors for success. Each playbook will be accompanied by an interactive data tool detailing telco services from around the world addressing that digital market.
This playbook will provide telcos with an understanding of the fundamentals of the gaming market, and where they could fit into it. Following a thorough survey of telco activities in gaming, STL presents five service types/roles that telcos can take, with detailed case studies and analysis to help telcos choose their path in gaming. The playbook is accompanied by an interactive database of telco gaming services.
We help telcos understand which are the most favourable opportunities for them, and the important factors for launching a successful service by answering these key questions.
- Overview of the gaming industry
- What are the key trends in gaming?
- Who are the key players in gaming value chains?
- Who are gamers and how do they play?
- What roles can telcos play?
- Distributor/aggregator
- Cloud gaming
- Specialist connectivity services
- Enabler
- Device innovator
- eSports
- How do they choose and what are the key factors for success?
