Consumer Services Beyond Connectivity: Live experiences playbook

Live experiences: How telcos can score a winner

Last update: November 2024

As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams.

In this playbook, we focus on live experiences as an opportunity for telcos to expand beyond connectivity. 

Our insights provide telcos with an understanding of the fundamentals of the live experiences market and where they could fit into it. Following a thorough assessment of telco activities in this area, STL Partners presents four service types and roles that telcos can take, with detailed case studies and analysis to help operators choose their path in live experiences.

We help telcos understand the most favourable opportunities, and the important factors for launching a successful service by providing insights into:  

  • The structure of the live experiences market 
  • Key trends since the last update
  • Key players in live experience value chains
  • The roles telcos can play:
    • Provide in-venue connectivity and infrastructure     
    • Enhance in-venue experiences and operational excellence
    • Offer network slicing for upstream video capture
    • Enable remote participation
  • Key factors for success