Tag: business model transformation

Reliance Jio free trial

Reliance Jio’s free trial strategy: Are ‘free’ models the future?

Reliance Jio has caught the eye of everyone in the industry, having broken records in terms of mobile subscriber acquisition in the last few months. Since it launched its offer in September 2016, it acquired 50 million subscribers in 83 days, the rate of which surpassed even the likes of Facebook and Whatsapp. But will it be a success in the long run?

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