Healthcare is an attractive vertical for telcos to address with digital solutions, given the sector’s low digital base and rising demand for healthcare services from ageing populations and changing lifestyles. Although many telcos have made attempts to capture this opportunity through telehealth or consumer wellness services, TELUS stands out as an example of the value of a long-term commitment to healthcare. In this case study, we examine TELUS’ strategy in health, evidence of its success, and draw out lessons for other telcos.
Growing Enterprise Revenues
The big prize in enterprise managed services today is supporting industries’ digital transformation. With the growing ‘softwarisation’ of networking, this creates more impetus for vendors to compete with telcos as part of a shifting ecosystem. But does vendor software risk cannibalising the telco network?
Although the B2B market could deliver significant revenue growth, most telcos’ enterprise businesses are not delivering their full potential. In this report we analyse the reasons why and outline how telcos can build a successful B2B strategy.
‘Network as a Service’ (NaaS) and ‘enterprise virtual CPE’ (vCPE) are the leading customer-facing applications in which NFV and SDN approaches are being applied. This report looks at 13 leading operators in North America, Europe and Asia, what they are doing, and what strategies are emerging.
Although the shape of the cloud industry turned out better than expected, most telco strategies in the cloud haven’t delivered. We investigate why, what has led to success, and what telcos need to learn to do differently.
We analyse the aggressive strategy Telstra has chosen to develop its digital healthcare business – which relies heavily on acquisitions across the whole eHealth value chain – and discuss how this fits into a wider companywide digital strategy, what it will take for Telstra to succeed in this vertical, and what insights other telcos can take away about their own digital health strategies.