Telecoms 2023: Meaningful growth in challenging times
How telecoms can adapt and offer customers and other stakeholders an attractive way forward in markets facing inflation, and geopolitical and environmental challenges.
Executive Briefing Service
Building a green network: Sustainability game changers
Networks consume more than 75% of all the electricity a typical service provider uses in one year. We explore five game changing strategies that can be implemented today to help build greener networks.
Beating the crash: What’s coming?
There are troubling signals in the business environment. Consumer confidence is at an all-time low due to inflation, conflict, Covid and climate change. What are the consequences for telecoms, and what should telcos, vendors, policymakers and others in the ecosystem do?
In the first of two reports we examine the macro forces and outline three key steps to reshape priorities and the strategy agenda.
6G: Hype versus reality
There is a proliferation of reports on the potential technologies and use cases that will be part of the 6G roll-out, but little distinction between what’s real and what’s hype. We identify what 6G is most likely to emerge by 2030, and what telcos and vendors should prioritise now.
Four goals for the data-driven telco
Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?
How can telcos be loved?
Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.
Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.