Mobile apps are at the heart of the modern digital economy. Although many telco-owned apps have struggled, some have broken the mould, achieving high levels of adoption and usage. How did they do it?
(Re)Connecting with Consumers
Telefónica’s systematic and sustained push into personal data management holds valuable lessons for other telcos about building trust and credibility. The report also covers personal cloud / data plays by NTT DOCOMO and financial services company Mint.
Uber and Tesla are at the forefront of a new age of personal transportation in which wireless connectivity will play a major role. Both of these disruptors could be important partners for telcos, while offering lessons about consumer engagement, relationships with regulators and strategic thinking.
Can the partnership between Google and telcos strike the balance between interoperability and speed of development needed to challenge Facebook and Tencent in conversational commerce?
The launch of Orange Bank in November 2017 begs the question as to whether other telcos should also be pushing much deeper into financial services, as new regulation and the rise of smartphones disrupt traditional banking.