The value of analytics, automation and AI for telcos Part 1: The telco A3 application map
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This report maps the application of analytics, automation and AI (A3) across the telco organisation, identifying where each technology is most effective, and providing a foundation for understanding and planning the use of A3 to improve core business performance. Part 2 will estimate the potential value of applications.
Description
Format: PDF file
Pages: 28 pages Charts: 09 Author: Charlotte Patrick Publication Date: March 2020Table of Contents
- Executive Summary
- Introduction
- The A3 problem/solution types
- Type 1: Complex data uses A3 to conquer size and speed
- Type 2: Automation to replace or augment human resources
- Type 3: Personalisation uses algorithms to reveal what’s next
- Type 4: Bringing optimisation and forecasting into planning
- Type 5: Augmenting human capabilities focuses on chatbots
- Type 6: Frontier AI solutions are the leading edge of the A3 future
- Cross-type applications of A3
- Concept 1: Sharing data between boxes using a data lake
- Concept 2: The flow of data across different A3 application areas
- Appendix 1: Further definition of applications by type
- Type 1: Making sense of complex data
- Type 2: Automating processes
- Type 3: Personalising customer interactions
- Type 4: Supporting business planning
- Type 5: Augmenting human capabilities
- Type 6: Frontier AI solutions
- Appendix 2
Table of Figures
- Figure 1: The telco A3 applications map
- Figure 2: A3 to map complex structured data sets
- Figure 3: Automation is key to more efficient processes
- Figure 4: Personalisation using machine learning
- Figure 5: Use of algorithms for optimisation and forecasting
- Figure 6: Human-machine interactions
- Figure 7: AI point solutions
- Figure 8: The use of assurance data across the telco
- Figure 9: Movement of data in two network automations
Technologies and industry terms referenced include: AI, analytics, automation, chatbot, contact centre, customer experience, digital channels, field services, network assurance, optimisation, personalisation, self-optimising networks, Strategy