Telco ecosystems: How to make them work

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Telcos (and others) have had mixed results from their experience of ecosystems. We look at AT&T Community, DTAG’s Qivicon, GSMA Mobile Connect, TIP and Android to analyse success factors and approaches to maximise the potential of future ecosystem initiatives.

Description

Format: PDF filePages: 48 pagesCharts: 18Author: Nicola WarrenPublication Date: July 2020

Table of Contents

    • Executive Summary
    • The ecosystem business framework
    • Why ecosystem business frameworks?
      • Benefits of ecosystem business frameworks
    • Identifying ecosystem business frameworks
    • Telco experience with ecosystem frameworks
      • AT&T Community
      • Deutsche Telekom Qivicon
      • Telecom Infra Project (TIP)
      • GSMA Mobile Connect
      • Android
      • Lessons from telco experience
    • Criteria for successful ecosystem businesses
      • “Destination” status
      • Strong assets and capabilities to share
      • Dynamic strategy
      • Deep end-user knowledge
      • Participant stakeholder experience excellence
      • Continuous innovation
      • Conclusions
    • Next steps
      • Index

Table of Figures

  • Figure 1: Ecosystem features and impact on benefits
  • Figure 2: A biological ecosystem
  • Figure 3: Ecosystem benefits
  • Figure 4: Ecosystem identifiers
  • Figure 5: Ecosystem features and impact on benefits
  • Figure 6: Community proposition
  • Figure 7: AT&T-owned elements in the Community ecosystem framework
  • Figure 8: Map of Community’s discretionary features
  • Figure 9: The Qivicon smart home system
  • Figure 10: Map of Qivicon’s discretionary features
  • Figure 11: Project groups in strategic areas
  • Figure 12: Map of TIP’s Discretionary Features
  • Figure 13: Mobile Connect’s ecosystem environment
  • Figure 14: Map of Mobile Connect’s discretionary features
  • Figure 15: Map of Android’s discretionary features
  • Figure 16: Comparison of discretionary features
  • Figure 17: Success criteria for high performing ecosystems
  • Figure 18: Ecosystem business framework

Keywords: alternative monetisation, android, AT&T, B2B2x, biodiversity, centralised, co-creation, coexist, collaboration, community, competition, complementary, coordination, defence against disruption, Deutsche Telekom, dynamic, EcoSystem, efficiency, end-customer knowledge, external participants, external stakeholder, facebook, google, GSMA, Innovation, interconnected value creation, interdependent, IoT, Know-Your-Customer, linear, Mobile Connect, Nespresso, Open ecosystems, orchestrate, orchestrator, outside-in, partnership, platforms, proposition fragmentation, Qivicon, responsiveness, scale, SIMs, strategic partnerships, telco identity, Telecom Infra Project, TIP, vertical integration, Xandr

Companies & technologies covered: AT&T, Deutsche Telekom, Facebook, Google, GSMA, Nespresso, Qivicon, Telecom Infra Project, Xandr