Telco apps: What works?
£1,000.00 excl VAT
Mobile apps are at the heart of the modern digital economy. Although many telco-owned apps have struggled, some have broken the mould, achieving high levels of adoption and usage. How did they do it?
Description
Format: PDF file
Pages: 36 pages Charts: 14 Author: David Pringle Publication Date: November 2018Table of Contents
- Executive Summary
- Introduction
- Why apps matter
- The delicate transition from SIM toolkit to app
- Telcos can build on customer care
- My AIS – a top ten app in Thailand
- Takeaways
- Information apps have traction
- Call management apps prove popular in South Korea
- T Map in top ten apps in South Korea
- Takeaways
- Telcos’ entertainment apps go regional
- PCCW’s Viu plays in sixteen markets
- Liberty Global
- Takeaways
- Turkcell: Using apps to up engagement
- Competitive in communications
- Takeaways
Table of Figures
- Figure 1: Alternative routes for telcos to build out their app proposition
- Figure 2: Overview of the telco-owned apps covered in this report
- Figure 3: The number of smartphones in use is rising steadily across the world
- Figure 4: MTN is pushing its entertainment apps to new smartphone users
- Figure 5: My AIS supports payments and loyalty points, as well as usage monitoring
- Figure 6: The True iService app has a clear and straightforward graphic interface
- Figure 7: True Digital’s app portfolio covers everything from coffee to communications
- Figure 8: WhoWho helps user manage incoming calls on phones and wearables
- Figure 9: SK Telecom’s T map app for public transport covers trains, buses and taxis
- Figure 10: KKBOX Claims Strong Customer Base Among iPhone Users
- Figure 11: Turkcell’s broad portfolio of apps covers content and communications
- Figure 12: Turkcell’s BiP Messenger is designed to be fun
- Figure 13: Turkcell is focused on how much time customers spend in its apps
- Figure 14: Turkcell’s foreign subsidiaries are much smaller than its domestic operation
Keywords: AIS, Apps, AT&T, Customer Engagement, customer experience, engagement, KKBox, Liberty Global, M-PESA, mobile, PCCW, Safaricom digital, SK Telecom, truedigital, Turkcell, Verizon, Viu
Companies & technologies covered: AIS, AT&T, KKBox, Liberty Global, M-PESA, PCCW, Safaricom digital, SK Telecom, truedigital, Turkcell, Verizon, Viu