Telco 2.0: The $50bn Enterprise Mobility Opportunity: What’s stopping telcos winning 500% more business?
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Our new global research among enterprises and telcos shows that many telcos are ideally positioned, but underprepared, to exploit the fast emerging and evolving $50bn Enterprise Mobility opportunity. How can telcos address this gap?
Format: PDF filePages: 54 pages Charts: 46 Author: Chris Barraclough Publication Date: May 2014
Table of Contents
- Executive Summary
- Overview: the enterprise perspective
- Most Enterprises have started mobilising
- Issues for Enterprises managing Enterprise Mobility
- The results: 80 % of initiatives met or beat expectations
- More than half the enterprise market would buy from telcos: 500% more than today
- So why don’t enterprises buy from telcos now?
- The telco perspective
- Stages of mobile maturity among telcos
- 70% of telco execs found EM a ‘very attractive’ opportunity
- Telcos are not ‘drinking their own champagne’
- Only 16% of telcos have a defined strategy or market offer
- Enterprises want apps, but are telcos listening?
- Shifting culture: new markets needs new mind-sets, models and metrics
- What sort of strategy to balance speed and risk/reward?
- Enterprise Mobility success factors
- Four key enterprise mobility competencies for telcos
- Should telcos partner – and what are the criteria?
- Steps to defining the strategy for telcos
- Appendix – Industry and Regional Splits
- Adoption and barriers by Sector and Region
Table of Figures
- Figure 1: Enterprise customers – On-line survey respondents, per region
- Figure 2: Telco – On-line survey respondents, per region
- Figure 3: Business processes already mobilised by enterprises
- Figure 4: Internal / B2E mobile apps enterprises already have or are actively considering
- Figure 5: Customer-facing processes enterprises have mobilised or are planning to mobilise?
- Figure 6: Capabilities enterprise employees and customers are using
- Figure 7: BYOD – Prevalence of corporate and employee devices
- Figure 8: Number of devices across the surveyed enterprises’ workforces 16
- Figure 9: Top challenges and obstacles in Enterprise Mobility
- Figure 10: How do Enterprises manage app development?
- Figure 11: How many enterprises use platform-based applications?
- Figure 12: Strategic mobility enablers currently in place in enterprises
- Figure 13: Presence of a formal enterprise mobility strategy vs. number of devices across the workforce
- Figure 14: Success of Enterprise Mobility deployment(s) to date
- Figure 15: Success of Enterprise Mobility deployment(s) to date – per role
- Figure 16: What would enterprises consider buying from a telco?
- Figure 17: What would enterprises consider buying from a telco – by role
- Figure 18: Enterprises which would consider buying from a telco or already have
- Figure 19: Why wouldn’t enterprises buy from a telco?
- Figure 20: Enterprise Mobility maturity stages in telcos
- Figure 21: Telcos’ concerns about core revenue declines
- Figure 22: How attractive an opportunity is Enterprise Mobility to telcos?
- Figure 23: Telcos are somewhat well-informed around Enterprise Mobility trends and development in mobile applications
- Figure 24: Types of apps currently used within telcos
- Figure 25: Processes / workflows telcos have mobilised or plan to mobilise with apps
- Figure 26: Maturity of telcos’ own mobility programme
- Figure 27: Telcos’ Internal enterprise app store deployment
- Figure 28: Mobile portfolio management
- Figure 29: Telcos’ biggest challenges or obstacles to internal mobilisation
- Figure 30: Products and services telcos are currently offering, or plan to offer
- Figure 31: Comparison between services enterprises would consider buying from telcos vs. services telcos are currently offering, or plan to offer
- Figure 32: Telcos’ target market
- Figure 33: Telco Barriers to taking Enterprise Mobility offerings to market
- Figure 34: A hybrid approach can enable Telcos to achieve multiple concurrent stages of mobility evolution
- Figure 35: Potential ‘Roadmap’ decisions for telcos addressing Enterprise Mobility
- Figure 36: Business processes already mobilised by enterprises by industry sector
- Figure 37: Internal mobile apps the utilities sector already have or are actively considering
- Figure 38: Enterprise device landscape
- Figure 39: Enterprise device landscape by region
- Figure 40: Top THREE biggest challenges and obstacles in Enterprise Mobility by region
- Figure 41: Enterprise mobile apps development / acquisition – per region
- Figure 42: Enterprise mobile apps development / acquisition per industry
- Figure 43: Platform-based applications per region
- Figure 44: Enterprise app store penetration
- Figure 45: Reasons Enterprises would not consider obtaining Enterprise Mobility services from a telecoms provider – per region
- Figure 46: Reasons Enterprises would not consider obtaining Enterprise Mobility services from a telecoms provider – per industry
Technologies and industry terms referenced include: application, Apps, csp, device, digital, enterprise, Innovation, management, MDM, MEAP, mobile, mobility, Platform, SAP, Strategy, Telco 2.0, Telecom