Sustainability: Why it’s good for business

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Telcos should embrace sustainability not just as a PR goal, but as a new heart to their purpose and strategy in the Coordination Age. By doing so they can unite and motivate employees, customers, investors and partners, and reignite growth and innovation.


Format: PDF filePages: 28 pagesCharts: 8Author: Alice WoodPublication Date: September 2021

Table of Contents

  • Executive Summary
    • Context
    • Key findings from research
    • Recommendations
    • Next steps for research
  • Introduction
    • Scope of research
    • Sustainability is a cornerstone of the Coordination Age
    • The motivating value of a compelling purpose
  • Defining and contextualising sustainability
    • ‘Corporate social responsibility’ vs. ‘sustainability’
    • The United Nations Sustainable Development Goals
    • Where are telcos focusing their efforts?
  • What are the business benefits of sustainability?
    • Employee benefits
    • Customers and government
    • Shareholder benefits
    • Challenges of sustainability
  • Conclusion
    • To what degree are telcos taking a holistic approach to CSR and sustainability?

Table of Figures

  • Figure 1: The three components of sustainability
  • Figure 2: The three ages of telecoms
  • Figure 3: How a unifying purpose helps create value
  • Figure 4: The 17 Sustainable Development Goals
  • Figure 5: SDG focus for telcos interviewed
  • Figure 6: The four main business stakeholders
  • Figure 7: Globe’s Sustainable Engagement Index Scores
  • Figure 8: Orange Money revenue and customers

Keywords: business benefit, Coordination age, corporate social responsibility, CSR, customers, development, digital inclusion, economic, employees, environmental, ESG, governments, SDGs, shareholders, Social, sustainability