RCS: Walking the commerce tightrope

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Can the partnership between Google and telcos strike the balance between interoperability and speed of development needed to challenge Facebook and Tencent in conversational commerce?

Description

Format: PDF filePages: 37 pagesCharts: 13Author: David PringlePublication Date: May 2018

Table of Contents

  • Executive Summary
  • Introduction
  • RCS: What has changed in the past two years?
  • New networks, more interoperability and rising usage
  • Consistency is king
  • Vodafone’s sustained support for RCS
  • Google is finally prioritising RCS
  • Android Messages overshadows Allo
  • Android device makers mostly on board
  • What will Apple do?
  • Competing for the business messaging market
  • Facebook pushes into business messaging
  • The Facebook brand loses its lustre
  • How will RCS fare in the business market?
  • Veon tries a different route
  • Conclusions and Recommendations

Table of Figures

  • Figure 1: Recommendations for telcos in mobile messaging
  • Figure 2: The companies supporting the RCS Universal Profile
  • Figure 3: RCS now has a feature set designed for business-to-person usage
  • Figure 4: Vodafone is using RCS to promote its new pet tracking service
  • Figure 5: The iPhone accounts for less than one-fifth of the smartphones in use today
  • Figure 6: The pros and cons of Apple’s strategic options for iMessage
  • Figure 7: SMS still leads the Internet-based services in some metrics
  • Figure 8:  Using Facebook Messenger to book an in-store appointment
  • Figure 9: Almost 1.5 billion people access Facebook every day
  • Figure 10: The emerging ecosystem around RCS messaging-as-a-platform
  • Figure 11: Next steps for telcos in all-IP communications
  • Figure 12: China Mobile’s SMS traffic per customer has stabilised
  • Figure 13: Messaging is generating less and less revenue for China Mobile

Companies: Apple, Facebook, Google, WhatsApp

Keywords: A2P, conversational commerce, ecommerce, GDPR, Platform, rcs, SMS, SWOT