Network use metrics: Good versus easy and why it matters
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Telcos and policymakers need new metrics to power evidence-based decisions. New tools and data sources can help build greater understanding and transparency in telecoms.
Description
Format: PDF file
Pages: 81 pages Author: Dean Bubley Publication Date: August 2023Table of Contents
- Executive Summary
- Key recommendations
- Next steps
- Introduction
- Key metrics overview
- KPIs vs. metrics: What’s in a name?
- Who uses telco metrics and why?
- Data used in policy-making and regulation
- Metrics and KPIs enshrined in standards
- Why some stakeholders love “old” metrics
- Granularity
- Coverage, deployment and adoption
- Mobile network coverage
- Fixed network deployment/coverage
- Usage, speed and traffic metrics
- Voice minutes and messages
- Data traffic volumes
- Network latency
- Financial metrics
- Revenue and ARPU
- Capex
- Future trends and innovation in metrics
- The impact of changing telecom industry structure
- Why applications matter: FWA, AR/VR, P5G, V2X, etc
- New sources of data and measurements
- Conclusion and recommendations
- Recommendations for regulators and policymakers
- Recommendations for fixed and cable operators
- Recommendations for mobile operators
- Recommendations for telecoms vendors
- Recommendations for content, cloud and application providers
- Recommendations for investors and consultants
- Appendix
- Key historical metrics: Overview
- How telecoms data is generated
- Index
Table of Figures
- Figure 1: Policymakers and regulators are exploiting more sources of data and analytical methods for granular and focused metrics
- Figure 2: Easy vs. good metrics , aligning to policy goals
- Figure 3: Impact of new sources of input and analysis on metric quality and detail
- Figure 4: Types of internal KPIs found in major telcos
- Figure 5: On-device data crowd sourcing methodology
- Figure 6: Crowd-sourced data pros and cons
- Figure 7: Cloud sourcing of metrics data from major technology companies
- Figure 8: ITU usage scenarios and goals/metrics for IMT-2030 (6G mobile)
- Figure 9: ARCEP published 5G sites per MNO and frequency ranges
- Figure 10: 5G coverage is sometimes being reported by frequency band
- Figure 11: Fixed-line connections with phone service, worldwide, 1960-2021
- Figure 12: Broadband fixed subscribers, worldwide, 2021-2023
- Figure 13: The US is enhancing its broadband map and underlying database
- Figure 14: FTTH/B homes passed vs. subscribers, 2012-2022
- Figure 15: Ericsson provides good detail on traffic by device type and FWA
- Figure 16: Australian broadband data traffic by network type
- Figure 17: Internet traffic split by interconnection partner, France, 2022
- Figure 18: Segmentation of mobile data traffic in Europe by context
- Figure 19: Crowd-sourced data for network latency metrics, UK
- Figure 20: Different metrics for “idle” latency vs. network under load
- Figure 21: ARPU will need redefining as user becomes distinct from subscriber
- Figure 22: The quasi-mythical “scissor effect”
- Figure 23: Towards experiential metrics for mobile applications
- Figure 24: Some metrics need to evolve to an end-to-end view
- Figure 25: Future regulatory metrics and analyses will exploit more sources and AI
- Figure 26: New sources of input and analysis – potential impact on metric quality and detail
- Figure 27: ITU world telecom indicators, 2023
- Figure 28: Vendor publications on industry key metrics
Technologies and industry terms referenced include: A3, Amazon, APIs, AR and VR, ARPU, capex, ChatGPT, cisco, Ericsson, EU, fixed networks, FTTP, fttx, FWA, IoT, M&A, Meta, mobile networks, mobile traffic, MVNO, Netflix, ofcom, P5G, QOS, regulator, telco KPI, V2X