MWC 2022: Sensing the winds of change

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We found subtle but significant shifts at the GSMA’s Mobile World Congress 2022 that show how the market’s need is changing to ‘connecting technologies’ rather than ‘connectivity’. This has deep implications for the industry and telcos in particular.


Format: PDF filePages: 44 pagesCharts: 21Author: STL Partners Research TeamPublication Date: March 2022

Table of Contents

  • Executive Summary
  • Introduction
    • MWC 2022 in context of its time
  • MWC 2022: Connecting technologies
    • Cross-dressing and role play
    • Would you pay for “unexpected benefits”?
    • Getting physical, getting heavy
    • Glasses are sexy (again)
    • Europe enviously eyes eastwards
  • New enterprise business: Opening, if not yet changed mindsets
    • Customer centricity: Starting to emerge
    • Becoming better partners: Talking the talk
    • New business models: Not quite there
  • The Metaverse: Does it really matter?
    • Can the Metaverse be trusted?
    • Exploding supply, uncertain quality
    • The non-fungible flexibility paradox
    • A coordinating role for telcos?
    • Don’t write it off, give it a go
  • Consumers: XR, sustainability and smarthome
    • Operators: Aiming for smart and sustainable
    • Vendors and techcos: Would you like AI with that?
    • More Metaverse, VR and AR
    • Other interesting finds: Commerce, identity, video
  • Telco Cloud: The painful gap between theory and practice
    • Brownfield operators are still on their virtualisation journey
    • Greenfield operators: Cloud native and automated from day one
    • Telcos on public could: Shall I, shant I?
  • AI and automation: Becoming adaptive
    • Looking out for good A3 use cases / case studies
    • Evidence of a maturing market?
    • Welcome signs of progress towards the Coordination Age

Table of Figures

  • Figure 1: Telco Cloud – theory and practice
  • Figure 2: We’re all telcos / techcos now
  • Figure 3: Telefónica’s 5G barman – fun idea (but sadly no juggling)
  • Figure 4: CAMARA partners and network API roadmap
  • Figure 5: OpenSea flip-flopped on its free creation tool following fakes
  • Figure 6: Chema Alonso of Telefónica’s explains the tech behind the Metaverse
  • Figure 7: SK Telecom’s stand provided a taste of the Metaverse and flying taxis
  • Figure 8: SK Telecom Ifland metaverse and Jump VR
  • Figure 9: SKT AI camera for human tracking
  • Figure 10: Universe lifestyle subscription
  • Figure 11: AI dance coaching app from Korea Telecom
  • Figure 12: Deutsche Telekom Zuhause smarthome
  • Figure 13: Deutsche Telekom’s sustainability services, including Fairphone 4, ‘device as a service’ and flax seed device case
  • Figure 14: Vodafone Business lifecycle management program
  • Figure 15: Huawei’s alt-Google services – Petal Search, Petal Maps, Huawei Ads
  • Figure 16: Metahype marketplace island from Visyon
  • Figure 17: Educational AR application for kids
  • Figure 18: Symworld’s RAN commander demonstrated by Rakuten’s Anshul Bhatt
  • Figure 19: Danielle Royston’s drum about to be beaten on MWC Stage B
  • Figure 20: Acromove’s plug and play mini edge server AcroCloud
  • Figure 21: The Spirent, IBM, Palo Alto Networks Slicing Demo


Technologies and industry terms referenced include: AI, AR/VR/XR, AT&T, automation, Coordination age, Deutsche Telekom, DISH, Hyperscalers, identity, metaverse, NFTs, open RAN, Orange, Rakuten, security, SK Telecom, start-ups, sustainability, Telefonica, Vodafone