Innovation Leaders: A Surprisingly Successful Telco API Programme

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Dialog Axiata in Sri Lanka has developed a fast growing API platform that engages developers significantly more than plays by big telcos like AT&T, Orange and Vodafone relative to its scale. How has it achieved this and driven monetisation, innovation and efficiency within the company? And what is next?

Description

Format: PDF filePages: 28 pagesCharts: 16Author: Jonas StrobelPublication Date: August 2016

Table of Contents

  • Executive summary
  • Introduction
  • The value of APIs
  • The API challenge facing telcos…
  • …and Dialog’s best-practice approach
  • 5 key ‘telco API programme’ lessons
  • Background: What are APIs and why are they relevant to telcos?
  • API basics
  • API growth
  • The telecoms industry’s API track record is underwhelming
  • The Dialog API Programme (DAP)
  • Overview
  • Ideamart: A flexible approach to long-tail developer engagement
  • Axiata MIFE – building a multipurpose API platform
  • Drinking your own champagne : Dialog’s use of APIs internally
  • Expanding MIFE across Axiata opcos and beyond
  • Conclusion and outlook

Table of Figure

  • Figure 1: APIs link backend infrastructure with applications
  • Figure 2: The explosive growth of open APIs
  • Figure 3: How a REST API works its magic
  • Figure 4: DAP service layers
  • Figure 5: Five APIs are available for Idea Pro apps
  • Figure 6: Idea Apps – pre-configured API templates
  • Figure 7: Ideadroid/Apptizer allows restaurants to specify food items they want to offer through the app
  • Figure 8: Ideamart’s developer engagement stats compare favourably to AT&T, Orange, and Vodafone
  • Figure 9: Steady increase in the number of API calls (indexed)
  • Figure 10: Dialog Allapps on Android
  • Figure 11: Ideabiz API platform for enterprise third-parties
  • Figure 12: Dialog Selfcare app user interface
  • Figure 13: Dialog Selfcare app functions – share in total number of hits
  • Figure 14: Apple App Store – Dialog Selfcare app ratings
  • Figure 15: Google Play Store – Dialog Selfcare app ratings
  • Figure 16: MIFE enables the creation of a variety of digital services – both internally and externally

Technologies and industry terms referenced include: agility, API, AT&T, Axiata, developers, Dialog, digital services, GSMA, IT, Mobile Connect, Orange, Platform, selfcare, transformation, Vodafone, WSO2