Innovation Leaders: A Surprisingly Successful Telco API Programme
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Dialog Axiata in Sri Lanka has developed a fast growing API platform that engages developers significantly more than plays by big telcos like AT&T, Orange and Vodafone relative to its scale. How has it achieved this and driven monetisation, innovation and efficiency within the company? And what is next?
Description
Format: PDF file
Pages: 28 pages Charts: 16 Author: Jonas Strobel Publication Date: August 2016Table of Contents
- Executive summary
- Introduction
- The value of APIs
- The API challenge facing telcos…
- …and Dialog’s best-practice approach
- 5 key ‘telco API programme’ lessons
- Background: What are APIs and why are they relevant to telcos?
- API basics
- API growth
- The telecoms industry’s API track record is underwhelming
- The Dialog API Programme (DAP)
- Overview
- Ideamart: A flexible approach to long-tail developer engagement
- Axiata MIFE – building a multipurpose API platform
- Drinking your own champagne : Dialog’s use of APIs internally
- Expanding MIFE across Axiata opcos and beyond
- Conclusion and outlook
Table of Figure
- Figure 1: APIs link backend infrastructure with applications
- Figure 2: The explosive growth of open APIs
- Figure 3: How a REST API works its magic
- Figure 4: DAP service layers
- Figure 5: Five APIs are available for Idea Pro apps
- Figure 6: Idea Apps – pre-configured API templates
- Figure 7: Ideadroid/Apptizer allows restaurants to specify food items they want to offer through the app
- Figure 8: Ideamart’s developer engagement stats compare favourably to AT&T, Orange, and Vodafone
- Figure 9: Steady increase in the number of API calls (indexed)
- Figure 10: Dialog Allapps on Android
- Figure 11: Ideabiz API platform for enterprise third-parties
- Figure 12: Dialog Selfcare app user interface
- Figure 13: Dialog Selfcare app functions – share in total number of hits
- Figure 14: Apple App Store – Dialog Selfcare app ratings
- Figure 15: Google Play Store – Dialog Selfcare app ratings
- Figure 16: MIFE enables the creation of a variety of digital services – both internally and externally
Technologies and industry terms referenced include: agility, API, AT&T, Axiata, developers, Dialog, digital services, GSMA, IT, Mobile Connect, Orange, Platform, selfcare, transformation, Vodafone, WSO2