Google/Telcos’ RCS: Dark Horse or Dead Horse?
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Mobile messaging is fast becoming a key platform for digital commerce, mounting a challenge to Google Search, Amazon’s Marketplace and other two-sided platforms. As Facebook gears up to take advantage of this opportunity, some of the world’s largest telcos are working with Google to develop and deploy multimedia communications services that will work across networks and will replace SMS. But will it be too little, too late?
Format: PDF filePages: 30 pages Charts: 08 Author: David Pringle Publication Date: June 2016
Table of Contents
- Executive summary
- Google’s strategic headache
- Winner takes all?
- Google’s attempts to crack communications
- Telcos’ long goodbye
- RCS – a very slow burn
- VoLTE sees broader support
- Google and telcos: a match made in heaven?
- A new phase in the Google-telcos relationship?
- Building a business case
- Next steps
- Lay the foundations
- What will Google do next?
Table of Figure
- Figure 1: WeChat users find it convenient to combine payments and messaging
- Figure 2: Using Weixin Pay to complete a transaction in a fast food outlet
- Figure 3: Leading communications & media sharing apps by downloads
- Figure 4: Deutsche Telekom’s RCS app’s features include location sharing
- Figure 5: All-IP communications services are gaining some traction with operators
- Figure 6: Google Places aims to connect businesses and consumers
- Figure 7: SWOT analysis of operators’ IP communications proposition
- Figure 8: TOWS analysis for telcos in all-IP communications
Technologies and industry terms referenced include: APIs, big data, business models, digital commerce, email, Instant messaging, localized commerce, location based services, mobile advertising, mobile commerce, mobile marketing, mobile money, mobile payments, Mobile wallets, Personal Data, rcs, rich communications, smartphones, SMS, social networking, SoLoMo, Strategy, telco strategy, Telecom, Voice, VoIP