Five telcos changing culture: Lessons from neuroscience

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Many telcos are trying to change, to become more agile and move from infrastructure- to software-led business models. But change is hard, especially because to be successful they need to adapt their culture and employee skill-sets which is a notoriously difficult task. In our latest report we analyse change strategies used by AT&T, Telkom Indonesia, and three other telcos in the context of insights from neuroscience, and show that change is possible with the right strategy and leadership.


Format: PDF filePages: 29 pagesCharts: 03Author: David MartinPublication Date: February 2017

Table of Contents

  • Executive Summary
  • 1. Introduction: The role of skills and culture in telco transformation
  • 2. AT&T: A textbook exercise in re-skilling and culture change
  • 3. Two other models of skills development and culture change
  • 4. Conclusion: Skills are necessary but not sufficient, without culture

Table of Figure

  • Figure 1: Benefits of and obstacles to transformation
  • Figure 2: Old and new telco cultures and business models
  • Figure 3: MRI scans showing parts of the brain activated by social rejection and physical pain

Technologies and industry terms referenced include: AT&T, change, Culture, Devops, neuroscience, skills, Strategy, Telkom Indonesia