Five Principles for Disruptive Strategy
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What is disruption, when is it a good idea, and what do you do when it happens to you? We illustrate five principles of disruptive strategy based on our analysis of the telecoms and adjacent markets over the past eight years. The analysis covers both principles of creating and defending against disruption.
Format: PDF filePages: 16 pages Charts: 9 Author: STL research team Publication Date: November 2014
Table of Contents
- Executive Summary: five principles
- Digital value is often transient
- KPN: a brief case study in disruption
- How did that happen then?
- Denial is not a good defence
- Timing a disruptive move is critical
- Disruption visibly destroys value
- So when should strategists choose disruption?
- Free is not enough, nor is it the real issue
- How market winners meet needs better
- How to compete with ‘free’?
- Build the platform, feed the flywheel
- Nurture the ecosystem
- …don’t price it to death
Table of Figures
- Figure 1 – A business model is the commercial architecture of a business: how it makes money
- Figure 2 – KPN’s SMS stats per user started to change at the end of 2010
- Figure 3 – WhatsApp took off in certain segments at the end of 2010
- Figure 4 – KPN’s SMS volumes have continued to decline since 2010
- Figure 5 – Free’s disruptive play is destroying value in the French Market, Q1 2012-Q3 2014
- Figure 6 – Verizon is winning in the US – but most players are still growing too, Q1 2011-Q1 2014
- Figure 7 – How ‘OTT’ apps meet certain needs better than core telco services
- Figure 8 – US and Spain: different approaches to disruptive defence
- Figure 9 – The Amazon platform ‘flywheel’ of success
Technologies and industry terms referenced include: Amazon, apple, AT&T, Business Model, Disruption, facebook, Flywheel, free.fr, google, growth, IM, KPN, OTT, principles, SFR, Skype, SMS, social networking, Strategy, Telco, Telecoms, Verizon, Voice, WhatsApp