Telco innovation: Why it is broken and how to fix it

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Successful innovation for telcos is important but has proved elusive. We look at some successes and more failures to draw out the common factors required for innovation to succeed.

Description

Format: PDF filePages: 41 pagesCharts: 15Author: Amy Cameron, Robert HarrisonPublication Date: July 2019

Table of Contents

  • Executive Summary
  • Introduction
  • Product development or true diversification: How ambitious should telcos be?
  • Assessing telco innovation strategies
  • Relevance for consumers
  • Understanding the market structure
  • Choosing the right business structure
  • Takeaways
  • RCS: Expensive, late and fragmented marketing
  • Analysis and assessment
  • Mobile financial services: The right place at the right time
  • Orange Money: A story of constant innovation
  • Enhancing innovation with partnerships
  • Insurance services for agriculture
  • Health
  • O2 Telehealth: Good product, wrong channels
  • Analysis and assessment
  • Smart homes: Slow to scale
  • AT&T Digital Life: Good business model, but lacking partners and compatibility
  • Qivicon: Wide compatibility and distribution Analysis and assessment
  • Turkcell lifestyle apps: Leveraging local culture Analysis and assessment
  • Conclusions and recommendations

Table of Figures

  • Figure 1: Strategy is more important that degree of difficult for successful innovation
  • Figure 2: Most telcos innovation falls in the product development category on the Ansoff matrix …
  • Figure 3: User relevance of innovative services
  • Figure 4: Market understanding assessment
  • Figure 5: Business structure assessment
  • Figure 6: Overall assessment of telco innovation strategies
  • Figure 7: MNOs Supporting and Offering RCS 2012-2017
  • Figure 8: GSMA forecast of RCS launches by Q1 2020
  • Figure 9: Performance scores for RCS
  • Figure 10: Performance scores for Orange Mobile Money
  • Figure 6: O2 Telefonica‚Äôs Help at Hand and Help at Home Devices
  • Figure 12: Performance scores for O2 telehealth and Tonic
  • Figure 13: Performance scores for smart homes
  • Figure 14: Turkcell increases in customer activity
  • Figure 15: Performance scores for Turkcell lifestyle apps

Technologies and industry terms referenced include: AT&T, Deutsche Telekom, digital health, Innovation, new business, Orange, rcs, Smart Home, Strategy, Telefonica, telenor, Tonic, transformation