Telco innovation: Why it is broken and how to fix it

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Successful innovation for telcos is important but has proved elusive. We look at some successes and more failures to draw out the common factors required for innovation to succeed.


Format: PDF filePages: 41 pagesCharts: 15Author: Amy Cameron, Robert HarrisonPublication Date: July 2019

Table of Contents

  • Executive Summary
  • Introduction
  • Product development or true diversification: How ambitious should telcos be?
  • Assessing telco innovation strategies
  • Relevance for consumers
  • Understanding the market structure
  • Choosing the right business structure
  • Takeaways
  • RCS: Expensive, late and fragmented marketing
  • Analysis and assessment
  • Mobile financial services: The right place at the right time
  • Orange Money: A story of constant innovation
  • Enhancing innovation with partnerships
  • Insurance services for agriculture
  • Health
  • O2 Telehealth: Good product, wrong channels
  • Analysis and assessment
  • Smart homes: Slow to scale
  • AT&T Digital Life: Good business model, but lacking partners and compatibility
  • Qivicon: Wide compatibility and distribution Analysis and assessment
  • Turkcell lifestyle apps: Leveraging local culture Analysis and assessment
  • Conclusions and recommendations

Table of Figures

  • Figure 1: Strategy is more important that degree of difficult for successful innovation
  • Figure 2: Most telcos innovation falls in the product development category on the Ansoff matrix …
  • Figure 3: User relevance of innovative services
  • Figure 4: Market understanding assessment
  • Figure 5: Business structure assessment
  • Figure 6: Overall assessment of telco innovation strategies
  • Figure 7: MNOs Supporting and Offering RCS 2012-2017
  • Figure 8: GSMA forecast of RCS launches by Q1 2020
  • Figure 9: Performance scores for RCS
  • Figure 10: Performance scores for Orange Mobile Money
  • Figure 6: O2 Telefonica‚Äôs Help at Hand and Help at Home Devices
  • Figure 12: Performance scores for O2 telehealth and Tonic
  • Figure 13: Performance scores for smart homes
  • Figure 14: Turkcell increases in customer activity
  • Figure 15: Performance scores for Turkcell lifestyle apps

Technologies and industry terms referenced include: AT&T, Deutsche Telekom, digital health, Innovation, new business, Orange, rcs, Smart Home, Strategy, Telefonica, telenor, Tonic, transformation