Cyber security: What will consumers pay for?

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In a market with a high volume of free consumer cyber security services and a number of consumer safety players offering premium digital life protections, how can telcos carve out an opportunity for themselves?


Format: PDF filePages: 65 pagesCharts: 35Author: Liam MimnaghPublication Date: November 2022

Table of Contents

  • Executive Summary
    • The threat landscape in an increasingly connected life
    • How to build successful cyber security services
    • A digital life security opportunity
  • More connected lives, more cyber risks
    • A complex cybersecurity threat landscape
    • Are consumers willing to pay for cybersecurity?
  • Operator cybersecurity propositions
    • Vodafone’s Secure Net
    • Telia Security package
    • Telefónica – Secure Connection
    • NOS Portugal
    • MEO Portugal
    • Safe Net
    • Deutsche Telekom
    • AT&T USA
    • Comcast
    • MTS Russia
    • SmarTone Hong Kong
    • A1 Austria
  • Conclusions

Technologies and industry terms referenced include: adware, AI security, Allot, anti-keylogging, anti-virus, botnets, cisco, Cloud Services, crypto-jacking, CUJO, cyber attack, cyber insurance, cyber safety players, cyber security, cybercrime, Cybersecurity, dark web monitoring, disinformation, DNS security, ENISA, F-Secure, Gen Digital, ID protection, identity, kaspersky, malware, McAfee, misinformation, network anomaly, network security, Norton, parental controls, password manager, personal identifiable information, phishing, Privacy, private relay, ransomware, safe browsing, secure net, security by design, smimshing, Trellix, VPN, Whalebone, Zimperium