Building Digital Trust: A Model for Telcos to Succeed in Commerce
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Digital commerce continues to be held back by the lack of straightforward and consistent mechanisms for consumers to authenticate and identify themselves, share information and complete transactions with merchants. Telcos could address this fragmentation by creating a single framework through which individuals could interact with merchants, content companies and other service providers. Such a move would shore up telcos’ relevance and could ultimately increase their revenues. We show how, and review case studies from Deutsche Telekom (DTAG), Vodafone and KDDI.
Format: PDF filePages: 39 pages Charts: 20 Author: STL Research Team Publication Date: January 2016
Table of Contents
- Executive Summary
- Telcos’ role in digital commerce
- Telcos’ track record in digital commerce
- Vodafone Wallet
- Deutsche Telekom’s MyWallet
- KDDI’s Digital Commerce suite
- GSMA Mobile Connect
- The case for a consistent user-centric framework
- Core vision – put consumers first
- Core principles – cross-platform, open and interoperable
- Are telcos up to the task?
- How could a framework be standardised?
- How would telcos make money?
- Would the wider ecosystem embrace a telco-led framework?
- Conclusions and next steps
Table of Figures
- A flexible framework supporting different transmission and security tech
- Figure 1: The new Apple Wallet can hold a wide range of digital commerce collateral
- Figure 2: Amazon Dash button supports one-touch ordering of a specific product
- Figure 3: The self-reinforcing flywheel Vodafone is aiming for
- Figure 4: In the UK, Vodafone Wallet requires consumers to top up a prepaid card
- Figure 5: Vodafone Wallet has polarised opinion on Google Play.
- Figure 6: Deutsche Telekom’s MyWallet app has drawn few reviews
- Figure 8: The ARPA of KDDI’s digital commerce business is on the rise
- Figure 9: au Smart Pass subs are rising helping to lift ARPA
- Figure 10: KDDI’s revenues and profits from value added services grow steadily
- Figure 11: Mobile Connect Roadmap – Authentication, Identity and Attributes
- Figure 12: The GSMA’s is looking to integrate Mobile Connect with mobile payments
- Figure 13: The transactional services supported by the eZ Cash wallet
- Figure 14: Axiata’s API Gateway supports a range of commerce and other services
- Figure 15: Axiata’s vision of a consistent global platform for telco enablers
- Figure 16: Apple Wallet is a repository for a growing array of digital collateral
- Figure 17: Telekom Labs Has developed a prototype cross-platform wallet in HMTL5
- Figure 18: Each piece of collateral could be represented by a digital card
- Figure 19: A flexible framework supporting different transmission and security tech
- Figure 20: Telekom Labs sees telcos as more trusted than other intermediaries
Technologies and industry terms referenced include: APIs, big data, business models, digital commerce, location based services, mobile advertising, mobile commerce, mobile marketing, mobile payments, Mobile wallets, Personal Data, smartphones, Strategy, telco strategy, Telecom