4G success factors: What’s driving results in APAC?
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In our first analysis on 4G take-up in Europe, we found common success factors relating to how operators had rolled out their networks. In our latest analysis, looking at 30 countries in the APAC region, we identify what market characteristics drive or inhibit 4G adoption, and which countries are likely to grow fast now and why.
Format: PDF filePages: 34 pages Charts: 14 Author: Roz Euan-Smith Publication Date: July 2017
Table of Contents
- Executive Summary
- Introduction: 4G strategies need the right market conditions to take off
- APAC – a region of challenge and opportunity
- Why should operators invest in 4G?
- A potentially huge 4G market
- Diversity across the region means a “one size fits all” approach won’t work
- Urbanisation and GNI per capita have the strongest correlation with 4G adoption…
- Which countries have the most potential?
- Qualitative factors also influence 4G adoption
- Quadrant analysis and country profiles
- Quadrant I – 5G front-runners and 4G champions
- Quadrant IV – High growth potential, but can it be realised?
- Quadrant III – Challenging environment, but some exciting opportunities
Table of Figure
- Figure 1: Comparing 4G penetration to adoption environment
- Figure 2: APAC has the largest population in the world
- Figure 3: And has more 4G subscribers by volume
- Figure 4: But APAC has not yet fulfilled its 4G potential
- Figure 5: APAC could be a 3 billion subscriber market
- Figure 6: Analysis of 30 individual countries
- Figure 7: Comparing 4G penetration to adoption environment
- Figure 8: Quadrant I 4G adoption
- Figure 9: Quadrant I heatmap scores
- Figure 10: Quadrant IV 4G adoption
- Figure 11: Quadrant IV heatmap scores
- Figure 12: In eight countries 4G adoption is currently low but could take off
- Figure 13: Quadrant III, Group 1 heatmap scores
- Figure 14: Nine countries will continue to have slow 4G adoption
Technologies and industry terms referenced include: 4G, 5G, Afghanistan, Asia, Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Hong Kong SAR, India, Indonesia, Iran, Islamic Rep., Japan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Strategy, Taiwan, Thailand, Timor-Leste, Vietnam