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Next Generation Mobile Marketing & Commerce. Presentations and Voting Slides from the Next Generation Mobile Marketing & Commerce stream of the OnFuture EMEA Executive Brainstorm, 12th June 2014, in London. (Executive Briefing Service, Dealing with Disruption Stream.)
Next Generation Mobile Marketing & Commerce: OnFuture EMEA London June 2014
We see five major trends leading towards the overall picture of the ‘software defined operator’ – an operator whose boundaries and structure can be set and controlled through software. This presents threats as well as opportunities for industry players selling and wanting to sell to telcos.
Telco 2.0 presents a new strategy report examining the evolution of cloud services; the current opportunities for vendors and Telcos in the Cloud market, plus a penetrating analysis on the positioning Telcos need to adapt in order to take advantage of the potential $200Bn global Cloud services market. This report offers over 140 pages of insightful commentary from those who’ve been working at the cutting edge, and includes an introduction to the sector’s key technologies and emerging trends, as well as detailed recommendations for Telcos and vendors. (December 2012, Strategy Report, Cloud and Enterprise ICT Stream.)
Cloud Strategy Report Image