Case study overview
Rakuten is a greenfield telco who has exhibited many industry-firsts in rolling out a cloud-native, highly automated network before spinning out Rakuten Symphony to bring this expertise and technology to other telcos
– Rakuten wanted to capture some of the key lessons that they have learnt and broadcast them to the market
– Rakuten therefore asked STL Partners to work with internal stakeholders to create several thought leadership reports focused on cloud-native and automation in telco networks and promote them via a webinar and infographic
Consulting services overview
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- Analyse market trends and dynamics
- Conduct market sizing and forecasting
- Prioritise initiatives for new growth
Example deliverables
What was the approach?
– Carried out a market sizing exercise to estimate the number of cloud-native telco edge sites commercially deployed globally
– Drafted the 1st thought leadership report in the programme looking at the deployment of cloud-native telco edge sites globally
– Created an infographic highlighting the key findings from the 1st thought leadership report
– Conducted interviews with internal Rakuten Symphony stakeholders to learn lessons from their own mobile network rollout
– Drafted the 2nd thought leadership report in the programme highlighting a new blueprint for introducing automation to telco networks, as well as outlining the key benefits that telcos will experience
– Hosted a webinar to promote the 2nd thought leadership report
Key results from the project
– 2 thought leadership reports written and promoted
– Over 600 downloads across both reports
– 1 webinar promoting the reports which had 436 registrants and 115 live attendees
Example deliverables