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Consulting Category: Customer engagement

TELUS Health: Communicating an innovative healthcare vision

Case study overview

The healthcare industry is proving to be one of the most interesting avenues for operators to explore as a way to drive new growth for their businesses. However, the journey towards success in the industry is not easy and operators must define a clear strategy now to gain future credibility. 

STL Partners’ Digital Health practice area is tailor-made for operators that are looking for a trusted advisor to help them navigate this unchartered territory. See how we have supported our long-time partner, TELUS Health, on its journey to harness the digital health opportunity.  

STL Partners and TELUS Health have a longstanding relationship. Over the years, STL partners has helped TELUS Health to:  

  • Organise and facilitate an event at MWC to engage with potential operator partners while promoting TELUS Health’s Platform and the digital health opportunity for telcos; 
  • Develop a comprehensive whitepaper on TELUS Health’s strategy; 
  • Synthesise key learnings from the TELUS Carrier Health Summit and promote TELUS Health as a thought leader in the digital health space 

Digital health insights pack

Find out how we can help you:

  • Develop insights-led marketing
  • Position your company as a thought-leader
  • Engage with telco decision-makers
Download our digital health insights pack here

STL’s insight, interest, and work on Telco 2.0 provided an invaluable perspective on TELUS’s activity over the last ten years in the health vertical and helps TELUS to work with other telcos internationally in health

TELUS Health

VP

Project deliverables

Organised and facilitated an event at MWC

STL Partners and TELUS Health engaged in a consulting project in 2018. As part of the project, we designed, facilitated, and recruited for an event at MWC that promoted the digital health opportunity for telecoms players as well as TELUS Health’s platform and its journey to success.  

During the event, STL Partners’ team and TELUS CTO delivered presentations and opened conversations with potential operator partners. Overall, STL Partners recruited 25 participants from various telecom operators who were interested in learning more about the ways operators can engage in the digital health sector.  

Example deliverables

Developed a comprehensive whitepaper

STL Partners wrote an independent case study on TELUS Health’s strategy to:

  • Educate internal stakeholders within the wider organisation on the company’s health strategy
  • Help TELUS communicate its healthcare vision with the telco community as it embarked on its international growth strategy

To produce the report, STL Partners conducted an in-depth interview programme with C-suite executives from both TELUS and TELUS Health. The findings of the report were shared during the TELUS Carrier Health Summit which STL Partners facilitated.

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Promoted TELUS Health as a thought leader

In 2019, STL Partners participated at TELUS Carrier Health Summit in Toronto, Canada. As a result, we published a report on the key lessons from the event that might be useful to internal and external stakeholders.

In 2020, STL Partners organised a telco health strategies webinar that featured presentations from TELUS Health and Babylon Health. The event gathered various players from the telecom space and helped promote TELUS Health’s thought leadership among members of the wider community.

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CloudOps: Thought leadership on ways telecoms can monetize B2B edge services

Case study overview

​STL Partners helped CloudOps to build thought leadership around operators’ edge computing and B2B strategies.

We conducted in-depth research into the edge computing market in Europe to understand how telcos are thinking about leveraging edge services in the context of existing cloud, network services, private cellular and 5G.

Through an extensive interview programme with technology and strategy leaders from European operators, we derived first-hand insights into how telcos can:

  • Assess whether they can leverage existing B2B services, customers and partners versus where they need to invest to fill the gaps
  • Understand which factors may affect how successful they are in offering new edge services
  • Prioritise which edge services they could offer to B2B customers

Based on the interviews and wider edge research we identified the five key types of edge services that operators can offer to address the B2B edge computing opportunity, and the steps that telcos can take to achieve success, according to their existing capabilities, relationships and resources.

Our key insights from the research programme fed into a thought leadership report, which acts as a tool that CloudOps can leverage to better engage with prospects and customers, and structure discussions around operators’ edge computing goals.

Strategic marketing services pack

Find out how we can help you:

  • Develop insights-led marketing
  • Position your company as a thought-leader
  • Engage with telco decision-makers
Download our overview pack here

Few analyst firms are as well versed on the edge computing landscape as STL Partners. Their talented analysts are friendly, insightful and went above and beyond in supporting the success of our initiative – around the ways telecoms can monetize B2B edge services.

CloudOps' CloudMC 

VP of Products

Project deliverables

Strategy report

The key findings from the research programme were distilled into a co-branded thought leadership report, aimed at key technology and strategy decision makers within telecoms operators, looking at five types of B2B edge services that telcos can offer and the key considerations to ensure success.

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Webinar

STL Partners leveraged the insights from the research programme through a webinar with 185+ live and on-demand viewers. This drove CloudOps’ engagement with European operators and the wider edge ecosystem.

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Juniper: understanding how to achieve telco cloud success

Case study overview

STL Partners helped Juniper Networks build an insights-led campaign focusing on telco cloud to drive meaningful conversations with telco operators.

Our research involved conducting an extensive interview programme with telco operators globally understand:

  • the different approaches telco operators have taken in deploying telco cloud;
  • the outcomes that they have achieved thus far with their deployments;
  • the challenges they are facing in achieving success in their deployments and KPI targets;
  • what needs to change in order for telcos to succeed, particularly with the advent of 5G.

Strategic marketing services pack

Find out how we can help you:

  • Develop insights-led marketing
  • Position your company as a thought-leader
  • Engage with telco decision-makers
Download our overview pack here

With STL Partners, I had total confidence in the process, the expertise and the deliverable: well-crafted, relevant, meaningful insight.  I have more work for STL.

Director of Edge Platforms

Juniper Networks

Project deliverables

Strategy report

The insights and key findings from the research were synthesised into a co-branded strategy report. Juniper has used this to promote its thought-leadership in the telco cloud domain to customers and prospects.

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Infographic

The headline findings from the research were also used to produce a visually compelling infographic. Juniper is distributing this to clients via different marketing channels, to promote the thought-leadership report.

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Webinar

STL hosted and facilitated a webinar with Juniper where key research findings were presented. This enabled Juniper to engage directly with interested parties within the telecoms community on the Telco Cloud topic.

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Dell Technologies: quantifying ROI for advanced analytics

Case study overview

STL Partners helped Dell Technologies to qualify and quantify the impact and benefits of their advanced analytics solution on telco operations through ROI modelling and customer interviews.

STL Partners uses a powerful combination of quantitative and qualitative insights to help build marketing assets to address key technology-driven business opportunities. These marketing tools help our clients generate leads and drive meaningful conversations with their existing and prospective customers.

STL Partners supported Dell Technologies in promoting its capabilities in data analytics by quantifying its platform’s performance and the tangible benefits it brings to telco customers. This involved:

  • conducting an extensive modelling exercise to quantify the ROI of the platform for different types of operator under various implementation scenarios by assessing the benefits of analytics on customer churn, cost per retention, and ARPU;
  • producing a case study demonstrating how O2 uses advanced analytics to improve network performance and quantifies this via a network customer experience (NCX) KPI;
  • developing an infographic highlighting the key messages from the O2 UK case study.

The results of the research and modelling equipped the Dell Technologies team with evidence for how its advanced analytics solutions can benefit operators.

Strategic marketing services pack

Find out how we can help you:

  • Develop insights-led marketing
  • Position your company as a thought-leader
  • Engage with telco decision-makers

I’m more certain now than ever that we made the right choice with STL Partners. The consulting team worked with professionalism and produced high-quality output that could be repurposed in a wide variety of ways.

Product Manager

Service Provider Analytics, Dell Technologies

Project deliverables

O2 UK case study

STL produced a compelling case study on O2 UK, looking at their customer-centric approach to network analytics using Dell Technologies’ platform. The report also outlines key findings from the ROI modelling, supporting the business case for implementing advanced data analytics.

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Infographic

The key highlights from the research were also used to produce an infographic. Dell Technologies uses this on its various marketing channels to promote the O2 UK case study and data analytics platform.

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ROI modelling

The overall model calculated the predicted benefits of analytics within three different impact scenarios and operator profiles, and the TCO of the platform, estimating various cases where infrastructure components are scaled at different rates. Both the benefits and TCO estimations were fed directly into the ROI calculations.

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