Consulting Category: Corporate Strategy

Charting the strategic course for a multi-billion dollar incumbent in the MENA region

Case study overview


Consulting services overview

Get in touch to find out how we can help you:

  • Analyse market trends and dynamics
  • Conduct market sizing and forecasting
  • Prioritise initiatives for new growth

Example deliverables

What was the approach?

Following a series of workshops with senior client stakeholders, STL articulated the group-level mission, vision and ambition through five key themes.

STL then considered the impact of three different competitive scenarios unfolding in the company’s core markets to ensure that the strategy would remain robust in the face of changing market conditions.

Following this competitive evaluation, STL developed 36 SMART goals to underpin the overarching five-pillar strategy.

These SMART goals were developed in conjunction with the results of a market sizing exercise that determined the opportunities for top line revenue growth in nine B2B and B2B2C markets.

In order to ensure successful execution of the strategy, STL consulted with subsidiaries and the group company to codify subsidiary companies’ value creation roles.

STL then conducted group-wide coordination and tracking of execution activities, to ensure that the group and its subsidiary companies were on track to achieve their SMART targets

Key results from the project

  • 5 key strategic themes agreed
  • 36 SMART objectives defined
  • 9 technology product markets sized
  • 1 programme tracking tool launched
  • 3 competitive scenarios mapped
  • 55+ group wide stakeholders aligned on strategic direction

Example deliverables