Why telco innovation is broken and how to fix it (chart)

Why telco innovation is broken and how to fix it

Our research shows that to succeed in innovation, telcos must evaluate proposed new services or products much more painstakingly in three areas:

  • User acceptance: making sure the product meets a real user need or requirement
  • Market understanding: having a clear vision of where the ROI is coming from
  • Business structure: making an objective decision about whether to build in-house, acquire, or partner

Our analysis shows that the difficulty of the innovation, i.e. whether it is product development or diversification into a new vertical, is less important to success than doing the difficult strategy and planning work well.

See our research on telco innovation:

 

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