Business Model Innovation
for the Digital Economy
for the Digital Economy
1. What do Advertisers want - which needs of the Advertising community are not being served by existing digital and non-digital channels?
2. How to respond commercially - how should operators position themselves in the digital value chain to add value to users and advertisers?
3. How to develop strategy - what do operators need to do to: exploit their existing assets, develop new skills and assets, and realise the opportunity?
100 Pages, 40+ charts, Slide-based format, Best Practice Telco 2.0™ Case Studies, New Primary Research, Practical Market-by-Market Telco 2.0™ ‘Telcos In Advertising’ Roadmap.
3rd Edition, November 2007
Includes new analysis and data from two major industry brainstorms (London and New York) held in March.
A report identifying how to build a valuable new business model and customer base.
Fixed and mobile voice and data revenues are in free-fall in most European and North American markets. Since the 3G auctions at the turn of the century, content has long been considered the key future growth area for operators in the consumer segment. However excluding SMS, the only material content revenues for Telcos to date have been through movement into adjacent markets - particularly acquisitions in the cable and media sectors.
Through advertising, operators have a potential opportunity to:
To achieve this they must contribute to the development of a differentiated new advertising channel in which users are provided with a portfolio of content and services supported by contextually-relevant advertising.
Operators have an opportunity both to provide their own advertising-funded services as well as become an enabler to the advertising community by helping advertisers interact more effectively with their targets (who may or may not be Telco customers). In this report, we examine both of these opportunities in both the fixed and mobile markets. We explore in detail what advertisers and users really want and the opportunities available to operators to carve out a valuable role in meeting those needs.
This report seeks to help operators and vendors maximise future advertising-funded service opportunities by answering the following questions:
STL Partners is expert is running in-house workshops to help teams process the ideas contained in the report.
We cover issues such as:
Our ‘Mindshare’ approach combines stimulus presentations, projective exercises and collaborative technology to help your teams create consensus on what needs to be done.
Workshops can be half day, full day, or 1.5 days, on site at your offices.
For more information please contact us.
Advertising-Funded Services should be read by those in operators and vendors responsible for the developing alternative business models for all services.
This is likely to include management from the following functional areas: Strategy, Marketing, R&D, Product Development and Management, and Operations.
Single User License*: £1,995 GBP Excluding UK VAT
Group License**: £4450 GBP Excluding UK VAT
Corporate License***: Price on Request
* Dedicated license for 1 named individual.
** Dedicated license for up to 5 named individuals within an organisation.
*** License for all employees within a named organisation.
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For information about purchasing and payments, please contact us at contact@telco2.net or call + 44 (0) 20 7247 5003.