Global Media Company
The client had a long-established and significant business from traditional linear channels, however the way in which video content is viewed has changed dramatically in the last few years, with the rise of mobile and tablet-viewing and OTT providers playing a significant role. The client looked to explore potential opportunities in non-linear viewing, particularly via mobile channels, engaging in partnerships with mobile operators.
This involved facilitating workshops for open discussion and co-ideation of potential ways in which the telco and content provider could partner. STL’s role included creating succinct analysis on the market in the relevant regions, acting as a neutral entity between both parties and providing stimulus materials for innovative development of new customer propositions.
The client gained insight into understanding telcos and the challenges facing the industry today. Furthermore, the workshops enabled the co-creation of multiple partnership opportunities.
Working at the intersection of TMT meant STL could act as a knowledge broker between the two adjacent industries. STL was able to leverage its deep knowledge of the global mobile industry to scour a broad set of case studies (of telcos’ content play) from across the world, which were well-received by both telcos and the content provider alike.