STL Partners

Telco 2.0 Growth & Innovation

Online Video Usage - YouTube thrashes iPlayer, but for how long?

We previously analysed the effect of the launch of the BBC iPlayer on the ISP business model, but the truth is that, even in the UK, YouTube traffic still far outweighs the BBC iPlayer in the all important peak hour slot - even though the bitrate is far lower.

Looking at current usage data at a UK ISP we can see that the number of concurrent people using YouTube is roughly seven times that of the iPlayer. However, our analysis suggests that this situation is set to change quite dramatically as traditional broadcasters increase their presence online, with significant impact for all players. Here’s why:

Members of our Telco 2.0 Executive Briefing Service and Dealing with Disrruption can click here to read more.